Susan Bercovici, ‘sugar daddy’ businesswoman, advises you

Words on page 18 of the WSJ: “C.E.O. Other C.E.O.s Turn to For Advice” … by Susan Bercovici at WSJ.com Tough politics, hot headline news, and not everyone walking tall in the digital divide…

Susan Bercovici, 'sugar daddy' businesswoman, advises you


Words on page 18 of the WSJ: “C.E.O. Other C.E.O.s Turn to For Advice” … by Susan Bercovici at WSJ.com

Tough politics, hot headline news, and not everyone walking tall in the digital divide gives good advice, no matter what is said or what the media tells us. Today’s edition of one of our favorite apps features a Q&A we found at the “others” end of the CEO spectrum. Susan Bercovici, Chief Revenue Officer, FMCN, is featured in “The C.E.O. Other C.E.O.s Turn to for Advice” at the WSJ, describing herself as a “sugar daddy”, referring to a quote she read earlier this week in the WSJ: “Running a business is hard. Running a family is even harder.”

Susan Bercovici: “Don’t give me a withering glare.

I’m a sugar daddy, natch. I wouldn’t have it any other way.” Susan Bercovici: “Don’t give me a withering glare. I’m a sugar daddy, natch. I wouldn’t have it any other way.”

Bercovici never asked for advice as to how to run a business without living in a gated community, or run the business on her own terms, but she confesses that such a suggestion is bound to trigger negative (and sometimes weird) responses. “Instead of feeling humble, you’re automatically going to think, ‘OMG, she’s doing this because she wants to be with her husband. She’s not going to respect me.’ You’re going to question her motives. It’s a touchy topic,” she warns.

In fact, because she’s the CEO of a direct-mail company and former hedge fund manager, she is used to taking advice from other CEOs on a variety of issues, from how to jumpstart sales growth to navigating life after a divorce, for all kinds of balance, no matter how complex the challenges may be. “I’ve been a businesswoman my whole life,” Bercovici explains. “So I get it.”

In what ways do we all fail at business? If you would like to get more specific, tip suggestions as to what actions to take in order to be ready for life after your divorce (and could save you a bunch of time if you live closer to her, rather than Paris or Wall Street), please consider following along with this article.

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